{"collectionById":{"3d6d52f4-0a1b-40c9-8839-9563e3971a6f":{"id":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","name":"Case Studies","fieldSchemas":[{"id":"81c3dafd-21d3-4e82-b304-3549b81e5502","name":"Title","type":"plain_text","role":"primary"},{"id":"3182d33a-dbee-43c9-9931-b900cee1d70c","name":"Hero Image","type":"image"},{"id":"a2275068-ae26-4dd5-add4-275933767ea8","name":"Slug","type":"slug","role":"slug"},{"id":"0b1a7829-7d5a-4cbd-91f2-a51cdc110fa4","name":"Company","type":"plain_text"},{"id":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4","name":"Content - section 1 - challenge","type":"rich_text"},{"id":"8061f0a3-94ef-4fdb-87c2-d11feb1c860e","name":"Content section 6 - final design 2","type":"rich_text"},{"id":"80a6c747-20c2-4f8c-81e0-be0ece933d11","name":"Insights list","type":"rich_text"},{"id":"fea143fb-8311-4daf-b96c-c7a206d4cf6c","name":"Project year only","type":"plain_text"},{"id":"dbc1049b-17c4-449c-9bf9-5f6c6def640d","name":"Content 7 - Final design 3","type":"rich_text"},{"id":"a1412f5c-63b0-4c6a-9052-7228a7e77848","name":"Image 6 - Final design 2","type":"image"},{"id":"f5d6c153-4533-4f26-8838-566923486c4c","name":"Headline Insights 1","type":"plain_text"},{"id":"840e5f20-19c9-4efa-85c5-c8ae4ec18ca5","name":"Image 5 - Final design 1","type":"image"},{"id":"c972ca07-b71a-4c1d-b009-48f2ac15b96b","name":"Image 2 - Challenge","type":"image"},{"id":"ab65ea5f-c364-4ab1-b103-060d107f7493","name":"Content - section 2 - Methods","type":"rich_text"},{"id":"b0efd05d-20f5-4333-bc68-c65bc91eb90b","name":"Caption 5 - Final design 1","type":"plain_text"},{"id":"ce50bf9f-262f-44af-bb13-d30d45b63e02","name":"Image 7 - Final design 3","type":"image"},{"id":"ed8cde17-5fb3-4891-aba6-52e4e7253f76","name":"Content - Section 5 - Final design 1","type":"rich_text"},{"id":"8f8ffc3b-8e8a-46ed-b738-0430c82e9b1e","name":"Content 8 - Outcome","type":"rich_text"},{"id":"405422aa-5fe5-4c4f-a35f-78c3b79eecf4","name":"Image 4 - Insights","type":"image"},{"id":"bad09729-c933-4958-b0c0-a5dd0c14dd78","name":"Caption 8 - Outcome","type":"plain_text"},{"id":"f8f72f34-56ca-4fb4-9660-a706b573366b","name":"Image 3 - methods used","type":"image"},{"id":"53975f25-7ad1-42c6-a9e0-d71e82075f71","name":"Caption - Context","type":"plain_text"},{"id":"726d7979-4973-4722-9feb-b92db148b6fa","name":"Content - Context","type":"rich_text"}],"itemById":{"3ec92fb9-c574-4a8d-a52b-8184dad50eca":{"id":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","index":"~O6O","collectionId":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","fields":[{"id":"2e8efdce-ad64-48e4-ba8c-58334d7a3c47","value":"Designing a clearer, more trustworthy EV charging experience","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"81c3dafd-21d3-4e82-b304-3549b81e5502"},{"id":"0956cc18-eb9a-4a76-b29b-ffa3a561458b","value":"Efuel","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"0b1a7829-7d5a-4cbd-91f2-a51cdc110fa4"},{"id":"4b9f22b6-6f59-4182-b01a-bc7fa28b6e06","value":"2022-23","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"fea143fb-8311-4daf-b96c-c7a206d4cf6c"},{"id":"0787b5d4-ec01-406a-b92f-06ab30a2e4e2","value":"Key Insights","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"f5d6c153-4533-4f26-8838-566923486c4c"},{"id":"8e17491a-5869-47d8-8f32-ab2137c56674","value":"Context","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"53975f25-7ad1-42c6-a9e0-d71e82075f71"},{"id":"abfe17cd-6ef3-403d-ab03-eea543995c8c","value":"Outcome","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"bad09729-c933-4958-b0c0-a5dd0c14dd78"},{"id":"71a51ced-6ce6-4afc-8fca-92fc54d7c1e7","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Efuel sells and install e-car chargers. 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The app is the primary way users understand their energy usage, costs, and status for their charger.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"726d7979-4973-4722-9feb-b92db148b6fa"},{"id":"df1fd2c2-1b04-4e37-b79a-59a2b18d03d7","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A weak foundation for a growing ambition\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"When I joined, Efuel had a simple and not fully thought-through app and big ambitions to \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"turn it from basic EV charger controler into a broader home energy hub\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" — helping households understand and reduce their overall electricity consumption. But the existing app wasn't ready for that journey yet. \",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The hierarchy was unclear, with no thought given to what information users wanted or needed to see and in what order. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Features like scheduling existed but weren't connected to the electricity price data that would make them meaningful. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Visually and structurally, the design couldn't scale to support the product's bigger aspirations.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The challenge was to redesign the foundations of the app — \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"creating an experience that was immediately clearer for all EV users and more trustworthy\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\", \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"while being built for extendability for the company's future ambitions.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4"},{"id":"2a0c77a1-227e-4ab9-a45d-f69b0c3cd8e6","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Research-led, from expert context to user truth\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I started by \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"synthesising existing installer\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"and customer support interviews\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" to understand the technical landscape and common pain-points, using that to sharpen my focus before speaking to users directly.\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From there, I conducted my own interviews with EV owners\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" — which revealed something that reframed the whole project: users weren't motivated by energy data itself, but by what it could do for them. Saving money was the real job of the app.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I validated key design decisions through \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"multiple rounds of prototype testing\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\", and \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"worked closely with product and engineering \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"throughout to ensure what we designed was technically feasible without sacrificing clarity.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"ab65ea5f-c364-4ab1-b103-060d107f7493"},{"id":"5f76f8c4-64c0-4467-9b85-68f13b3065c8","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From charger management to energy ownership\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The research was clear: \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"EV owners struggled to connect raw energy data to anything meaningful: costs, outcomes, decisions. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The average home EV charger owner didn't want granular control over their charger – they wanted clarity and reassurance in their day-to-day, with details available only when they needed it.  \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This shifted the focus from adding functionality to clarifying meaning. The real job of the app wasn't charger management, it was \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"helping users understand, trust, and take ownership of their energy usage.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Additionally, their concern didn't stop at the car, it extended to the whole household energy bill. This secondary part supported the vision of turning the app into a total energy management hub. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"80a6c747-20c2-4f8c-81e0-be0ece933d11"},{"id":"c83713e8-5cf4-430f-885d-cedcf47a841a","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Clarity at a glance, detail on demand\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The new overview surfaced only what users needed at a glance:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"charger status, \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"basic usage data, \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"and spot price including when charging is scheduled to happen. \",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The goal wasn't to remove features entirely, but to lead with the most meaningful data and functionality that is used most often.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"ed8cde17-5fb3-4891-aba6-52e4e7253f76"},{"id":"969d5e6a-7085-4a57-8c2c-c7cefdb7da54","value":"Design decisions","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"b0efd05d-20f5-4333-bc68-c65bc91eb90b"},{"id":"1a1b7f7f-8b38-40ba-9fa6-1000b8c13e11","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Turn scheduling into a money-saving tool\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The scheduling feature already existed but wasn't connected to electricity prices — making it a timer, not a tool. 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The smart scheduling feature was received positively enough that the team moved forward with a pilot launch to an initial user group.\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"My contribution\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"As the sole designer for eight months, I shaped the experience from early research through to shipped design, including the reframe around energy understanding rather than charger control, and the hierarchy decisions that made that framing real in the interface.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"What I would have done next\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Given more time, I would have tracked usage patterns, continued to follow up with users, and kept building toward the broader vision: a complete household energy hub that helps people save money across their entire home.\",\"type\":\"text\",\"version\":1}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"3ec92fb9-c574-4a8d-a52b-8184dad50eca","fieldSchemaId":"8f8ffc3b-8e8a-46ed-b738-0430c82e9b1e"}]}}}},"slugByItemId":{"4eae3e53-9c07-4db8-998c-d3c65583e4a4":"streamlining-the-unsolds-workflow-for-uk-auction-houses","3ec92fb9-c574-4a8d-a52b-8184dad50eca":"efuel-mvp","20558a66-f293-41c2-96d0-9dc6e6ea26f5":"avanza-search"}}