{"collectionById":{"3d6d52f4-0a1b-40c9-8839-9563e3971a6f":{"id":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","name":"Case Studies","fieldSchemas":[{"id":"81c3dafd-21d3-4e82-b304-3549b81e5502","name":"Title","type":"plain_text","role":"primary"},{"id":"3182d33a-dbee-43c9-9931-b900cee1d70c","name":"Hero Image","type":"image"},{"id":"a2275068-ae26-4dd5-add4-275933767ea8","name":"Slug","type":"slug","role":"slug"},{"id":"0b1a7829-7d5a-4cbd-91f2-a51cdc110fa4","name":"Company","type":"plain_text"},{"id":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4","name":"Content - section 1 - challenge","type":"rich_text"},{"id":"8061f0a3-94ef-4fdb-87c2-d11feb1c860e","name":"Content section 6 - final design 2","type":"rich_text"},{"id":"80a6c747-20c2-4f8c-81e0-be0ece933d11","name":"Insights list","type":"rich_text"},{"id":"fea143fb-8311-4daf-b96c-c7a206d4cf6c","name":"Project year only","type":"plain_text"},{"id":"dbc1049b-17c4-449c-9bf9-5f6c6def640d","name":"Content 7 - Final design 3","type":"rich_text"},{"id":"a1412f5c-63b0-4c6a-9052-7228a7e77848","name":"Image 6 - Final design 2","type":"image"},{"id":"f5d6c153-4533-4f26-8838-566923486c4c","name":"Headline Insights 1","type":"plain_text"},{"id":"840e5f20-19c9-4efa-85c5-c8ae4ec18ca5","name":"Image 5 - Final design 1","type":"image"},{"id":"ca9c16fc-ec4e-481a-83d8-3b506cf0924d","name":"Caption 1 - Challenge","type":"plain_text"},{"id":"992f9252-a2bd-43b6-82e7-349581690a7f","name":"Caption 2 - Methods used","type":"plain_text"},{"id":"c972ca07-b71a-4c1d-b009-48f2ac15b96b","name":"Image 2 - Challenge","type":"image"},{"id":"ab65ea5f-c364-4ab1-b103-060d107f7493","name":"Content - section 2 - Methods","type":"rich_text"},{"id":"b0efd05d-20f5-4333-bc68-c65bc91eb90b","name":"Caption 5 - Final design 1","type":"plain_text"},{"id":"ce50bf9f-262f-44af-bb13-d30d45b63e02","name":"Image 7 - Final design 3","type":"image"},{"id":"c0035196-5d85-4ae0-a10a-0080bf69f915","name":"Caption 6 - Final design - 2","type":"plain_text"},{"id":"76cc4fea-9b47-4508-8649-a582a054992e","name":"Caption 7 - Final design 3","type":"plain_text"},{"id":"ed8cde17-5fb3-4891-aba6-52e4e7253f76","name":"Content - Section 5 - Final design 1","type":"rich_text"},{"id":"8f8ffc3b-8e8a-46ed-b738-0430c82e9b1e","name":"Content 8 - Outcome","type":"rich_text"},{"id":"405422aa-5fe5-4c4f-a35f-78c3b79eecf4","name":"Image 4 - Insights","type":"image"},{"id":"bad09729-c933-4958-b0c0-a5dd0c14dd78","name":"Caption 8 - Outcome","type":"plain_text"},{"id":"f8f72f34-56ca-4fb4-9660-a706b573366b","name":"Image 3 - methods used","type":"image"},{"id":"53975f25-7ad1-42c6-a9e0-d71e82075f71","name":"Caption - Context","type":"plain_text"},{"id":"726d7979-4973-4722-9feb-b92db148b6fa","name":"Content - Context","type":"rich_text"},{"id":"dfa42f1e-9502-4f90-8664-6ef78875c987","name":"Caption - Role","type":"plain_text"},{"id":"0e0559cc-b302-4a0b-832e-ed3f30256aa5","name":"Content - My Role","type":"rich_text"}],"itemById":{"20558a66-f293-41c2-96d0-9dc6e6ea26f5":{"id":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","index":"~O7","collectionId":"3d6d52f4-0a1b-40c9-8839-9563e3971a6f","fields":[{"id":"0da90ae8-256c-4f57-b43a-c209d5eda402","value":"Context","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"53975f25-7ad1-42c6-a9e0-d71e82075f71"},{"id":"f9f8fc56-8b58-4789-9267-081dcf528e8d","value":"Augmenting the search experience for investors","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"81c3dafd-21d3-4e82-b304-3549b81e5502"},{"id":"d614c794-c6ec-407f-a0bc-dda9ef2bdef6","value":"{\"image\":\"03f747b1ed6d25e867504c5c3f7044a15888afba\",\"imageThumbnail\":\"8ce9a459ec6065e6ee3e36ac5dade61ef9a8c160\",\"originalImageHeight\":882,\"originalImageWidth\":1473,\"altText\":\"\",\"fileName\":\"Avanza Search_2png.png\"}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"3182d33a-dbee-43c9-9931-b900cee1d70c"},{"id":"b203b2c9-b3f4-4cb7-aad6-2df1741ca9c5","value":"Avanza","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"0b1a7829-7d5a-4cbd-91f2-a51cdc110fa4"},{"id":"0a0ac18f-bf1a-4a26-86b3-6ba187a5f651","value":"{\"image\":\"59b6eb5587a61f04a84fd9c40efe967d0add12c7\",\"imageThumbnail\":\"95b280140857d5679cb24ce8f12783ca0cfd22f4\",\"originalImageHeight\":1778,\"originalImageWidth\":2940,\"altText\":\"\",\"fileName\":\"Avanza_Search_3 platforms.png\"}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"c972ca07-b71a-4c1d-b009-48f2ac15b96b"},{"id":"fe2c26a9-0454-4fe3-9b28-87cec84789ad","value":"{\"image\":\"2aba57b4a5e4827b38a939df1997df6c97b9cd2a\",\"imageThumbnail\":\"df230af87c0ed1c3e8370352e15b54527b002890\",\"originalImageHeight\":1758,\"originalImageWidth\":2956,\"altText\":\"\",\"fileName\":\"Avanza_Old_New.png\"}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"840e5f20-19c9-4efa-85c5-c8ae4ec18ca5"},{"id":"b443d66f-69ea-4805-89e4-d49885f2e56b","value":"{\"image\":\"f294e03300b8110f8f72643d39dca1b3d0746667\",\"imageThumbnail\":\"f581fda96386d10c9700edbfae18a8497d6a0bd1\",\"originalImageHeight\":881,\"originalImageWidth\":1474,\"altText\":\"\",\"fileName\":\"Avanza_Image_Research.png\"}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"f8f72f34-56ca-4fb4-9660-a706b573366b"},{"id":"8912f9d3-be13-40a5-9617-46a1e7d29cea","value":"{\"image\":\"71aed4ce1b721957b27a08181d2b1692aa6f55d0\",\"imageThumbnail\":\"24e3a8acb3a0c71e806926e2f1143c3a705fade9\",\"originalImageHeight\":879,\"originalImageWidth\":1480,\"altText\":\"\",\"fileName\":\"Avanza_New_Filters.png\"}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"a1412f5c-63b0-4c6a-9052-7228a7e77848"},{"id":"c40dfc57-2727-4f22-8588-5c17f5079f91","value":"{\"image\":\"42756b806126e39bdcc747cd73865de398bbb8cd\",\"imageThumbnail\":\"a34f3a22021a8de2080b155cd7793b4c5157af0c\",\"originalImageHeight\":1764,\"originalImageWidth\":2948,\"altText\":\"\",\"fileName\":\"Avanza Data Image.png\"}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"405422aa-5fe5-4c4f-a35f-78c3b79eecf4"},{"id":"8b87050c-1a4d-4805-925d-9b81bec689a9","value":"{\"image\":\"717c3c309b75219f1286f0aa66e80b6458eaf74a\",\"imageThumbnail\":\"2d2687122baf6bd3b10ec70757110f1ca92f2021\",\"originalImageHeight\":1758,\"originalImageWidth\":2960,\"altText\":\"\",\"fileName\":\"Avanza_Details_1.png\"}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"ce50bf9f-262f-44af-bb13-d30d45b63e02"},{"id":"f272af60-ed0a-4619-98f2-de707c9adba0","value":"2023","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"fea143fb-8311-4daf-b96c-c7a206d4cf6c"},{"id":"b911416f-65f3-4d1e-a2f5-cb856954e01c","value":"Key Insights","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"f5d6c153-4533-4f26-8838-566923486c4c"},{"id":"b70d6cf6-fee5-47c4-b4d2-cb6c1b64d149","value":"Final Design","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"b0efd05d-20f5-4333-bc68-c65bc91eb90b"},{"id":"77ce771f-e6a7-46ff-bc04-ab9d3ec38a68","value":"Final Design","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"c0035196-5d85-4ae0-a10a-0080bf69f915"},{"id":"08b849fd-5261-462e-95e9-f490a90a7604","value":"Challenge","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"ca9c16fc-ec4e-481a-83d8-3b506cf0924d"},{"id":"e2376273-f456-4485-bd6d-424aace34a15","value":"Methods used","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"992f9252-a2bd-43b6-82e7-349581690a7f"},{"id":"ffec08a6-f734-4acf-9514-66396464b644","value":"Final Design","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"76cc4fea-9b47-4508-8649-a582a054992e"},{"id":"b86db713-f3f8-4687-bcf0-d63b6d31b7ee","value":"Outcome","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"bad09729-c933-4958-b0c0-a5dd0c14dd78"},{"id":"d0e790fe-1adb-4a9b-8a3a-606ee46149f2","value":"My role","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"dfa42f1e-9502-4f90-8664-6ef78875c987"},{"id":"4b1873ed-eeda-4f66-b64f-c0ddba5ed251","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Avanza is a leading digital investment platform in Sweden, used by both novice and experienced investors to research, trade, and manage their portfolios. Search is a core entry point to the product, supporting a wide range of user intents — from quickly finding a specific stock to exploring investment opportunities across markets.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This project focused on improving and aligning the search experience across platforms, ensuring consistency, clarity, and scalability as the product and user needs continued to evolve.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"726d7979-4973-4722-9feb-b92db148b6fa"},{"id":"be401c80-5885-4c64-8703-a1f61fff444f","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I worked as a Product Designer on the search experience, covering UX research, interaction design, and UI design. I was responsible for planning and synthesizing research, defining user needs and design principles, and translating insights into scalable UX and UI solutions.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I collaborated closely with product managers, developers, and other designers to align the search experience across platforms and ensure consistency with Avanza’s design system.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"0e0559cc-b302-4a0b-832e-ed3f30256aa5"},{"id":"078ffa4d-dd0e-4e83-bb1c-107048bcced3","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"After receiving positive first reactions and feedback from the Beta testers, we released the updates to all users on Avanza.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"After the release, we continued to hear positive feedback, and did not receive any complaints or major negative feedback about the changes.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This created a shared foundation for future search improvements, which previously hadn’t existed.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"8f8ffc3b-8e8a-46ed-b738-0430c82e9b1e"},{"id":"bd0ef974-6e0a-4856-8877-bbc61bac2f3d","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Align and improve the search experience on all platforms.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Search was a critical feature for both inexperienced and advanced investors on Avanza's platforms, but the experience had grown fragmented across platforms over time. This led to a lack of clarity and inconsistent results depending on which platform one was using. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"All the 3 platforms had a different design.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The tech team was consolidating the legacy technologies into a single one.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This was a great opportunity to align and further develop the search design.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"78fea6df-e8e8-4ba1-9f02-f908076b9ca4"},{"id":"6adc9a06-9d94-4774-914b-9ea6c1dff6ec","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"To gain better insight into actual usage of the search feature, I used the following methods:\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Quantitative data analysis\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" to better understand the current search behaviors.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Continuous qualitative user research\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" to continually learn about user needs and attitudes as well as validate our assumptions. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"An unmoderated test\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" to decide between two different design options.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":3},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Expert interviews\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" to better understand the needs of expert users with more demands.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":4},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Live beta test\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" to evaluate the new design in a real context, with a lower risk. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":5}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"ab65ea5f-c364-4ab1-b103-060d107f7493"},{"id":"80126583-6a65-45f6-b6f5-6200e4c15be9","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Inexperienced investors…\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"don’t know what search-words to write in the search field, or make spelling mistakes,\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"don’t necessarily know what they want to buy when they search, but have an idea of industry.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Experienced investors…\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"know exactly what they want to buy when they search,\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"value quick transactions.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From quantative data, I learned that some popular searches produced results where users had to scroll far down to click \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"This was because of…\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"the ordered list structure,\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"how the ranking worked in the back-end.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"These insights directly shaped the search logic and interaction patterns by prioritizing information to help decision-making over quick actions.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h2\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"80a6c747-20c2-4f8c-81e0-be0ece933d11"},{"id":"43923c90-d14e-4bef-9517-6f7a381636d1","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Added filtering to find what you’re looking for quicker\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Gives a better overview of the different types of results when there is a long list.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Users gets to the type of results they want quicker without having to scroll through a long list.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"8061f0a3-94ef-4fdb-87c2-d11feb1c860e"},{"id":"293fe7b3-e3dd-4036-866d-392905e1fdc9","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Changed from a sectioned to a mixed list, enabling better positioning of results\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The change enabled the most relevant results appear at the top of the list.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"It helps users find what they are looking for without having to scroll.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"ed8cde17-5fb3-4891-aba6-52e4e7253f76"},{"id":"3f936732-a5db-4b80-b816-fc1cdbccc6ed","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Prioritized helpful data over seldom used buy/sell button\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"After testing, getting feedback, and internal discussion, I removed the buy/sell buttons and used this space for helpful data. \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Added more guiding data on search results \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The type of security was added to the results to replace section headers.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The industry was added on stocks and  type of fund was added on funds.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"listitem\",\"version\":1,\"value\":2}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"list\",\"version\":1,\"listType\":\"bullet\",\"start\":1,\"tag\":\"ul\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"I intentionally deprioritized actions to make more room for helpful and guiding information for all users.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"20558a66-f293-41c2-96d0-9dc6e6ea26f5","fieldSchemaId":"dbc1049b-17c4-449c-9bf9-5f6c6def640d"}]}}}},"slugByItemId":{"20558a66-f293-41c2-96d0-9dc6e6ea26f5":"avanza-search","2ddc1035-1779-400f-ab63-c58585b73200":"creating-a-more-flexible-insurance-purchase-experience","3ec92fb9-c574-4a8d-a52b-8184dad50eca":"efuel-mvp"}}